MonolociMystery Journey, the signature format
The flagship reveal experience: hidden waypoints, progressive disclosure, and a celebration on arrival.
00.0Start
Turn your region into an adventure.
Your tourism site says what exists. It cannot make anyone walk further.
An official site tells visitors what is in your region. It cannot move them past the one famous main street, keep them for another three hours, or push open the door of a business on a side road. Monoloci is the experience layer that does, as a branded, game-like adventure across your towns, trails and hidden places, with your region as the named host.
Live inAbout 6 weeks
FormatsMystery · Explore · Game
Runs oniOS · Android · Web
Named hostYour region
01.6Continue
Six problems every regional visitor economy shares
Monoloci is designed against these directly, not as a marketing campaign but as a mechanic that changes where visitors physically go.
Visitor dispersal
Day-trippers stop at the one famous main street. Journeys route them deliberately into surrounding towns and lesser-known sites.
Dwell time and spend
“Drove through” becomes “spent the afternoon”. A curated multi-stop route means more venue visits per trip.
Shoulder season and midweek
Seasonal and time-limited journeys give people a reason to come on a quiet Tuesday, or in winter.
Value for local business
In-journey offers and QR check-ins deliver measurable foot traffic to venues: a number, not just exposure.
Shareable marketing
Completion produces a spoiler-free social moment that markets the region without giving the game away.
Event activation
Mystery and race trails add a reason-to-attend layer to the festivals and markets you already run.
04.0Route
Real streets, real venues, a clue instead of an address
Each journey is a multi-stop route through publicly accessible locations in your region. We handle design, writing, audio scripting and build. You provide local knowledge, priority sites, and the participating venues if you want them.
Arrive & unlock
The clue, not the address
The visitor is given a cryptic line rather than a destination. GPS proximity unlocks the next stop only once they have physically arrived.
Discover
The story of the place
Each stop reveals local history and optional audio narration, the depth an official map cannot give.
Spend
Tied to a real till
Stops can carry a venue offer and a QR check-in, which ties the digital experience to real-world spend in your towns.
Share
Spoiler-free
Completion produces a shareable card that promotes the region and pulls in the next visitor without revealing the route.
05.8Continue
The formats available to you
Whodunit & history hunts
Solve a case across town, gathering evidence at real locations tied to local history.
Race & Compass Challenge, for groups and events
Linear QR-verified race trails for festivals and teams, and a compass format where teams start from four directions and converge on one finale.
07.2Tiers
Match the investment to your visitor-economy goals
All tiers include hosting, maintenance, distribution across iOS, Android and web, and your region branded as the named sponsor on every journey. Licences are annual and quoted against final scope.
| Included | Town StarterA single town testing the format | Regional GrowthA region driving dispersal and dwell | Destination PartnerA flagship destination or RTO |
|---|---|---|---|
| Branded journeys included | 1 mystery journey | 3 mystery or game journeys | 6 or more, across multiple towns |
| Game formats | — | All 3 formats | All 3 formats |
| Audio narration | Yes | 2 journeys included | All journeys included |
| Seasonal or event trail | — | 1 per year | Up to 3 per year |
| Venue offer onboarding | Up to 5 venues | Up to 20 venues | Unlimited, with priority support |
| Analytics | Completions and redemptions | Full with campaign reporting | Full with custom campaign reporting |
| Co-marketing | Logo and listing | Logo and social campaign | Joint launch and influencer campaign |
| Content refresh | Annual | Twice yearly | Quarterly |
| Support | Priority email | Dedicated account contact |
Tier pricing is quoted against confirmed scope and issued as a written proposal, not published here. Request pricing and we will scope it with you.
08.9Continue
Commercial terms
- Annual licence, invoiced yearly in advance, 30-day terms.
- Multi-year agreements attract a discount, confirmed in your proposal.
- Grant-friendly: scope and pricing can be structured to fit a visitor-economy or events grant round.
- Pilot option: a single Town Starter journey can run as a short paid pilot, creditable toward a full agreement.
Optional add-ons
Additional branded journeys, audio narration packs, pop-up event trails for a festival or market, printed trail maps and venue decals, and custom game format design. All quoted per scope.
10.4Measure
Instrumented end to end, unlike an ad campaign
Every tier reports against metrics that matter to a visitor economy rather than impressions.
- Journeys started and completedEngagement with your region’s experiences.
- Stop-level visitation and heatmapsWhich sites and towns visitors actually reach: dispersal, evidenced.
- Estimated dwell timeTime spent moving through the route.
- Offer redemptions and QR check-insMeasurable foot traffic delivered to local businesses.
- Shares generatedOrganic reach from spoiler-free completion cards.
- Seasonal and midweek splitDemand shifted into the quieter periods you are trying to fill.
12.6Legs
From first conversation to live in about 4 weeks
Weeks 1–2
Discovery
Priority sites, towns, stories, target visitor segments and participating venues confirmed.
Week 3
Authoring and build
Routes designed, clues and history written, audio scripted, journeys built and tested on location.
Launch
Soft launch
Branded journeys go live, venue offers activate, and the analytics dashboard is active.
Ongoing
Report and refresh
Reporting, content refresh and seasonal trails, per your tier.
14.2Note
No platform risk to carry
A bespoke app is a multi-year commitment with a maintenance tail attached to it forever. This is the same capability, already working, and shared across a network that makes every journey in it richer.
Ready now
The mystery and game engines are built and live across three South Australian regions. No multi-year development project, and no procurement of a bespoke app.
Cross-platform reach
Visitors play on iOS, Android or the web, so there is no app-install barrier for someone who is merely curious.
A two-sided local network
The venue-offer layer turns the experience into measurable spend for your businesses, which strengthens those relationships rather than competing with them.
You own the brand moment
Your region is the named sponsor and the hero of every journey. Monoloci is the engine underneath, not the logo on the front.
16.0Finish
Let’s walk a journey on your patch
Thirty minutes on your own streets. We will run a live journey, map three or four priority sites for a pilot, then scope a tier and, if it helps, structure it to fit a current grant round.